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Campaign to Continue Growing MFOA |
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Written by Robert Fisk
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Saturday, 04 February 2006 |
MFOA Board members, District Coordinators and other activist members do much to advance animal protection and MFOA, but being an all volunteer organization has its limits. MFOA has grown, especially since the bear referendum, and is at that point that to expand its directives, legislation, activities, influence and scope of work we must create funding to pay full time and part time staff. MFOA has the office space, computers and support services to accommodate the staffing, but we do not have the necessary funding. Therefore it is essential to grow our fundraising abilities to finance staffing that then can maintain that level of annual funding.
This fundraising will be a one time, one year campaign. We need all our members helping with this effort. This will put our funding level at a much higher level, which the paid staff will then maintain, and in the process give us considerably more ability to do more. So won’t you help us reach this new level of animal protection as a statewide organization.
One of the ways in which we will reach that goal is that we have asked MFOA’s 15 District Coordinators throughout the state to raise $5,000 in their district. Please consider donating to one of these 15 individuals. You also can help by finding others to donate to this campaign. Below is a list to help you identify potential donors. Please take a moment to think whom you might contact. Encourage them to view our updated website www.mfoa.net, and let us know if MFOA can help in recruiting your potential donor(s). We would be happy to contact them by phone or meet with them.
It is very exciting to think what we can accomplish with paid staff. By supporting this one time campaign you will create a sustainable and predictable level of funding to support paid staff and significantly increase our abilities to help more of Maine’s animals.
How You Can Help Our 15 Fundraising Chairpersons The majority of monies donated to non-profits / charities come from individual donors. Last year Americans donated $188 billion to charities and causes 80% of that came from individual donors, not fundraisers and other forms of fundraising. Therefore this is our focus --- targeting donors to create an on-going donor base that paid staff will maintain. Not only do 80% of all donated monies come from individual donors, 20% of those donors make up 80% of the money given. Our focus will be to build a relationship with our members and donors to create an organized environment to cultivate and maintain individual donors. Please call your District Coordinator with the names of potential donors. Thank you for all that you do for animals.
Identifying potential donors - Donates to other causes or non-profits Supports other animal causes and / or organizations, shelters etc.
- Supports political candidates campaigns financially
- Membership to country clubs
- Information from other MFOA members in your area
- Have they hosted fundraisers (newspapers)
- Wealth indicators --- home, neighborhood, yacht, business owner
Making the contact - Are they a member of MFOA do they know a MFOA member or do we have a mutual contact that we could call first?
- Have they ever attended an animal protection demonstration, press conference, collected signatures?
- Do you know someone who knows the potential donor to ask them about the best way to approach the donor?
- What are their set of values? Get to know prospect, form relationship, be patience and create trust.
- What specific animal or other issues does the donor care about?
- What else does the donor support?
- People or organizations the donor respects?
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